On Facebook I recently posted: "Ever thought about giving Google Adwords a try? Let me know and I'll send you an offer code to get $100 worth of advertising when you spend $25. New Adwords accounts only."
If you aren't using Google Adwords you may not be that familiar with it. Adwords is pay per click advertising, meaning you pay when someone clicks on your ad. These ads show usually on the right in the Google search results.
How much do you pay per click? Well that depends of course on the keywords you use for your advertising. Google has a tool to estimate your keyword cost. Remember this is pay per click so you are only charge when someone clicks on the ad. If the first keyword you entered is to high, work with some other ones. The tool will allow you make a more informed decision when choosing what keywords to use and help you to maximize your advertising budget.
With Google Adwords you set a budget. There are no minimum spending requirements. You set your daily budget and you also get to specify the maximum amount you are willing to pay per click. On a shoestring budget but want to drive some visitors to your site? We'll make the math easy here, $1 a day at a $0.10 per click maximum will get you between 280 and 310 visitors a month.
Say you live in Indiana like me, will a click benefit you if it comes form a visitor in California? Maybe. I do have clients in other parts of the U.S. However, if you are paying for the click you might prefer it come from down the street. With Google Adwords you can do that, you can select a city or the cities you want your ads shown in.
The long and short, if you have thought about trying pay per click advertising why not give it a try now. Post below, on my Facebook page, or email me and I'll send you a code that gets you $100 if you start an account and spend $25. At a $1 a day you'd be getting just over 4 months of advertising for $25.
I've not kept up with this blog like I intended. I've been thinking about what to include and decided to start with one of the most important website tools for marketing your site, Google Analytics.
Google Analytics is a free tool that tracks what content is popular, where visitors come from, how long visitors stay, tracking sales and conversion rates, how well advertiements are working, and much much more. Google Analytics Feature Info. If you have a website built by Fritschle Communications it's likely already setup with Google Analytics, whether you use it or not. If you don't have your login info or have trouble accessing it, contact me and I'll help you get access to your analytics.
Earlier this year the dashboard changed. When you log in, the primary dashboard shows some of the standard analytics data and has a link to real time data on the left. I unforatunatly don't have enough visitors to worry about real time usage. In the top navigation bar you'll see a link to "Standard Reporting" which will change the left navigation and give you access to audience, advertising, traffic sources, content and conversions.
Mobile web browsing is on the rise with the prevelance of iPhones, iPads, and Android devices. Under "Standard Reporting", "Audience", then "Mobile" you can view the number of visitors using mobile devices and see what devices they are using. This information also might help you decide if a mobile version of your site is necessary. If you'd like to talk about the possiblity of adding a mobile version of the site, contact me.
I receive emails from DuctTapeMarketing.com which is ran by John Jantsch. He recently posted an article on his blog called 5 Google Analytics Reports and Tips You Should Embrace Now. Not all of us can use all 5 of these reports, like the real time stats I mentioned above, but its worth a quick read. If you want to impliment any of these tools John talks about and have trouble or need help, let me know.